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Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515362
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Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013429717
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
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Online service quality and brand equity : the mediational roles of perceived value and customer satisfaction
ELSamen, Amjad A. Abu - In: Journal of internet commerce 14 (2015) 4, pp. 509-530
Persistent link: https://www.econbiz.de/10011432521
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Price image consequences
Lombart, Cindy; Louis, Didier; Labbé-Pinlon, Blandine - In: Journal of retailing and consumer services 28 (2016), pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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Non-neutral and asymmetric effects of neutral rating : evidence from eBay
Rabby, Faisal; Shahriar, Quazi - In: Managerial and decision economics : MDE ; the … 37 (2016) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10011438082
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Effects of destination image and total perceived value on tourists' behavioral intentions : an investigation of domestic festival tourists
Ilban, Mehmet Oğuzhan; Kaşli, Mehmet; Bezirgan, Muammer - In: Tourism analysis : an interdisciplinary tourism & … 20 (2015) 5, pp. 499-510
Persistent link: https://www.econbiz.de/10011412904