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~subject:"Luxury goods"
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Markenimage - Konzeptualisieru...
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Luxury goods
Markenimage
11,011
Brand image
10,761
Markenführung
7,070
Brand management
7,066
Konsumentenverhalten
6,603
Consumer behaviour
6,602
Brand
3,309
Markenartikel
3,286
Relationship marketing
1,874
Beziehungsmarketing
1,873
Social Web
989
Social web
989
Werbewirkung
989
Advertising effects
986
Online-Marketing
906
Internet marketing
896
Designation of origin
877
Herkunftsbezeichnung
877
Tourism marketing
746
Tourismusmarketing
746
Customer satisfaction
658
Kundenzufriedenheit
658
Marketingmanagement
604
Marketing management
602
Destination management
598
Destinationsmanagement
598
Corporate reputation
499
Firmenimage
499
Brand loyalty
492
Deutschland
481
Germany
465
Holiday behaviour
460
Urlaubsverhalten
460
Advertising
451
Werbung
450
Persönlichkeitspsychologie
429
Personality psychology
428
Markentreue
424
Viral marketing
422
Virales Marketing
422
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Undetermined
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48
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Article
369
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50
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1
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342
Aufsatz in Zeitschrift
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Aufsatz im Buch
28
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28
Hochschulschrift
11
Graue Literatur
5
Non-commercial literature
5
Thesis
5
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4
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4
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1
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English
403
German
16
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1
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Phau, Ian
12
Shimul, Anwar Sadat
7
Wiedmann, Klaus-Peter
7
Valette-Florence, Pierre
6
Atwal, Glyn
5
Heine, Klaus
5
Hennigs, Nadine
5
Ahn, Jiseon
4
Aiello, Gaetano
4
Cui, Annie Peng
4
Dion, Delphine
4
Farooqi, Rahela
4
Godey, Bruno
4
Hudders, Liselot
4
Hyun, Sunghyup Sean
4
Jain, Sheetal
4
Park, Jungkun
4
Shahid, Shadma
4
Shukla, Paurav
4
Baghi, Ilaria
3
Büttner, Miriam
3
Donvito, Raffaele
3
Gabrielli, Veronica
3
Grappi, Silvia
3
Gurzki, Hannes
3
Husain, Rehan
3
Hyun, Hyowon
3
Jain, Varsha
3
Kim, Hye-yŏng
3
Ko, Eunju
3
Lee, Yuri
3
Loureiro, Sandra Maria Correia
3
Pederzoli, Daniele
3
Powell, Shaun M.
3
Purohit, Sonal
3
Wüstefeld, Thomas
3
Yoon, Sukki
3
Adegbite, Emmanuel
2
Aeberhard, Marc
2
Ahmad, Amna
2
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Kassel University Press GmbH
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Technische Universität Braunschweig
1
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Journal of business research : JBR
45
The journal of brand management : an international journal
35
Journal of retailing and consumer services
22
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Journal of global fashion marketing : JGfM
7
Psychology & marketing
7
International journal of hospitality management
5
Central European business review : CEBR
4
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of strategic marketing
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of contemporary hospitality management
3
International marketing review
3
Journal of consumer behaviour
3
Journal of global marketing
3
Luxury marketing : a challenge for theory and practice
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
2
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ECONIS (ZBW)
420
Showing
1
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420
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1
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
3
Der Markt der Luxusgüter : Daten, Fakten, Trends zu Mode, Accessoires, Uhren, Düften
München : Focus-Magazin-Verl.
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003757218
Saved in:
4
Wertepräferenzen in der Werbung des Premiumsegments der deutschen Automobilindustrie - eine Imagefrage
Iperen, Rudolf-Jan van
- In:
Kooperation und Effizienz in der …
,
(pp. 133-148)
.
2006
Persistent link: https://www.econbiz.de/10003323045
Saved in:
5
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
6
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
7
New luxury brand positioning and the emergence of masstige brands
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
Saved in:
8
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
9
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
10
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
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