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Marketingmanagement
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
9
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8
Internet marketing
8
Kundenintegration
8
Online-Marketing
8
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
4
Brand extension
4
Markentransfer
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Befragung
3
Brand loyalty
3
Celebrity endorsement
3
Celebrity-Werbung
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Interview
3
Markentreue
3
Mobile phone
3
Mobiltelefon
3
Political party
3
Politische Partei
3
United Kingdom
3
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9
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9
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1
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English
9
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Barnes, Stuart J.
1
Baxter, Jessica
1
Bergkvist, Lars
1
Clarke, Rodney J.
1
Davies, Fiona
1
El-Tawy, Nevine
1
Hodis, Monica Alexandra
1
Jogulu, Uma
1
Kerr, Greg
1
Kershaw, Anne
1
Kümmel, Doreen
1
Lee, Yih Hwai
1
Mattsson, Jan
1
O'Cass, Aron
1
Osborne, Angela
1
Rentschler, Ruth
1
Romero de la Fuente, Jaime
1
Sashittal, Hemant Chaitanya
1
Siew Meng Leong
1
Slater, Stephanie
1
Sriramachandramurthy, Rajendran
1
Tollington, Tony
1
Voola, Ranjit
1
Yagüe Guillén, María Jesús
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of strategic marketing
8
Journal of retailing and consumer services
6
The marketing review
6
Cogent business & management
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
International marketing review
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
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ECONIS (ZBW)
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1
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
2
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
3
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
4
Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.
;
Mattsson, Jan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 934-958
Persistent link: https://www.econbiz.de/10009349578
Saved in:
5
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
6
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
7
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
8
Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime
;
Yagüe Guillén, María Jesús
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003710232
Saved in:
9
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
Saved in:
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