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~subject:"Marketingmanagement"
~isPartOf:"Journal of retailing and consumer services"
~person:"Della Lena, Sebastiano"
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Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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