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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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Role of celebrity in cause related marketing
Thamaraiselvan, N.; Arasu Balasubramaniam, Senthil; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
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The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
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Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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Competitive positioning strenght : market measurement
Burke, Sandra J. - In: Journal of strategic marketing 19 (2011) 5, pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
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Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku; Laukkanen, Tommi - In: Journal of strategic marketing 22 (2014) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria; Gabrielli, Veronica - In: International review on public and non-profit marketing 10 (2013) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto; Lopez, Carmen; Andriopoulos, Constantine - In: Journal of strategic marketing 19 (2011) 3, pp. 255-272
Persistent link: https://www.econbiz.de/10009236495