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An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji - In: The IUP journal of brand management : IJBRM 9 (2012) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 61-82
Persistent link: https://www.econbiz.de/10009295577