//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~subject:"Destinationsmanagement"
~isPartOf:"The IUP journal of brand management : IJBRM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Destinationsmanagement
Brand image
53
Markenimage
53
Brand management
42
Markenführung
42
Consumer behaviour
33
Konsumentenverhalten
33
Brand
16
Markenartikel
16
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
5
Markentransfer
5
India
4
Indien
4
Portfolio selection
4
Portfolio-Management
4
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
Brand loyalty
3
Markentreue
3
Marketing management
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
USA
3
United States
3
Werbewirkung
3
Advertising
2
Bekleidung
2
Clothing
2
Customer satisfaction
2
Destination management
2
Einzelhandel
2
Emotion
2
Higher education institution
2
Hochschule
2
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Alex, N. Joji
1
Kumari, Shyama
1
Sabari Shankar R.
1
Sagar, Talluri Prashanth Vidya
1
Shankar, R. Sabari
1
Siraj, Sadaf
1
Published in...
All
The IUP journal of brand management : IJBRM
Tourism management : research, policies, practice
58
Journal of travel and tourism marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
Journal of business research : JBR
42
Tourism analysis : an interdisciplinary tourism & hospitality journal
29
Tourism management perspectives : TMP
27
Journal of destination marketing & management
25
The journal of product & brand management
23
Journal of vacation marketing
20
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Cogent business & management
13
Journal of retailing and consumer services
13
Journal of vacation marketing : an international journal
13
Journal of marketing communications
11
Tourism review
11
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of hospitality and tourism insights
9
Journal of marketing
9
Journal of strategic marketing
9
Marketing intelligence & planning
9
Theoretical and applied economics : GAER review
9
International journal of leisure and tourism marketing : IJLTM
8
Journal of promotion management : innovations in planning and applied research
8
Tourism and hospitality research : THR
8
Tourism review : the official journal of the AIEST
7
Asia Pacific journal of marketing and logistics
6
European research studies
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
The marketing review
6
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R.
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
Saved in:
2
Destination personality and destination image : a literature review
Shankar, R. Sabari
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
4
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
Saved in:
3
An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
4
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
5
Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->