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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
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Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja - In: European journal of marketing : EJM 51 (2017) 3, pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
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The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja; Mikulić, Josip - In: Tourism review 78 (2023) 3, pp. 697-711
Persistent link: https://www.econbiz.de/10014301838