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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry

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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

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The importance of brand heritage as a key performance driver in marketing management

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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche

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Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective

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The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia

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