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~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~person:"Anees-ur-Rehman, Muhammad"
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Anees-ur-Rehman, Muhammad
Loureiro, Sandra Maria Correia
18
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13
Šerić, Maja
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Han, Heesup
11
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Journal of small business and enterprise development
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Journal of strategic marketing
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How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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