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~subject:"Marketingmanagement"
~subject:"Firmenimage"
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Marketingmanagement
Firmenimage
Markenimage
10,728
Brand image
10,481
Markenführung
6,849
Brand management
6,846
Konsumentenverhalten
6,391
Consumer behaviour
6,390
Brand
3,200
Markenartikel
3,179
Relationship marketing
1,816
Beziehungsmarketing
1,815
Werbewirkung
958
Advertising effects
955
Social Web
950
Social web
950
Online-Marketing
868
Internet marketing
858
Designation of origin
857
Herkunftsbezeichnung
857
Tourism marketing
716
Tourismusmarketing
716
Customer satisfaction
641
Kundenzufriedenheit
641
Marketing management
580
Destination management
579
Destinationsmanagement
579
Corporate reputation
484
Deutschland
481
Brand loyalty
472
Germany
465
Holiday behaviour
443
Urlaubsverhalten
443
Advertising
436
Werbung
435
Persönlichkeitspsychologie
412
Personality psychology
411
Markentreue
406
Viral marketing
402
Virales Marketing
402
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16
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Melewar, T. C.
12
Foroudi, Pantea
10
Bang, Nguyen
7
Keller, Kevin Lane
7
Bang Nguyen Viet
5
Becker, Kip
5
Gupta, Suraksha
5
Huber, Frank
5
O'Cass, Aron
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Wiedmann, Klaus-Peter
5
Šerić, Maja
5
Burmann, Christoph
4
Christodoulides, George
4
Dennis, Charles
4
Esmaeilpour, Majid
4
Foroudi, Mohammad Mahdi
4
Gierl, Heribert
4
Gil Saura, Irene
4
Hirvonen, Saku
4
Iglesias, Oriol
4
Kernstock, Joachim
4
Laukkanen, Tommi
4
Lee, Jung Wan
4
Pappu, Ravi
4
Sharma, Piyush
4
Abimbola, Temi
3
Barnier, Virginie de
3
Bauer, Hans H.
3
Baumann, Chris
3
De Chernatony, Leslie
3
Della Corte, Valentina
3
Eisend, Martin
3
Esch, Franz-Rudolf
3
Glynn, Mark S.
3
Gray, David
3
Han, Heesup
3
He, Xinming
3
Herrmann, Andreas
3
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IGI Global
2
American Marketing Association
1
Finansovyj Universitet
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
NetLibrary, Inc
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
Peter Lang GmbH
1
Universität Mannheim
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
49
The journal of product & brand management
31
The journal of brand management : an international journal
26
Journal of retailing and consumer services
21
European journal of marketing : EJM
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of marketing communications
14
Journal of business ethics : JOBE
12
Journal of marketing
12
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Journal of marketing management : MM
10
Corporate reputation review : an international journal
9
Journal of strategic marketing
9
Journal of travel and tourism marketing
8
The marketing review
8
International marketing review
7
Journal of global marketing
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of promotion management : innovations in planning and applied research
6
Qualitative market research : an international journal
6
Corporate communications : an international journal
5
European research studies
5
International journal of contemporary hospitality management
5
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of marketing for higher education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Psychology & marketing
5
The journal of consumer marketing
5
Tourism management : research, policies, practice
5
Business horizons
4
Gabler Edition Wissenschaft
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
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ECONIS (ZBW)
1,049
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1
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
2
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
3
Images and identities of products and organizations : a semiotic exercise
Christensen, Lars Thøger
-
1997
Persistent link: https://www.econbiz.de/10000987189
Saved in:
4
Szenen-Marketing und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till
-
1999
Persistent link: https://www.econbiz.de/10000998184
Saved in:
5
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
Saved in:
6
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
7
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
8
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
9
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
Saved in:
10
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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