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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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Szenen-Marketing und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till - 1999
Persistent link: https://www.econbiz.de/10000998184
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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10000553980