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~type_genre:"Fallstudie"
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Markenimage - Konzeptualisieru...
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Marketingmanagement
Markenimage
107
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101
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37
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37
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22
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22
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16
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Building corporate identity, image and reputation in the digital era
1
European journal of marketing : EJM
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Handbook of contemporary marketing in China : theories and practices
1
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1
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
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2
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
3
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
4
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
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5
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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6
Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
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7
Strategische identitätsorientierte Markenführung : mit Fallstudien aus der Automobilindustrie
Ringle, Tanja
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335982
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8
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
9
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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