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~subject:"Marketingmanagement"
~type_genre:"Ratgeber"
~type_genre:"Fallstudiensammlung"
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10003722660
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Positionierung - das erfolgreichste Marketing auf unserem Planeten : das Praxisbuch für ungewöhnliche Markterfolge ; von der Austauschbarkeit zur Alleinstellung - die erfolgreichst...
Sawtschenko, Peter
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2006
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2. Aufl.
Persistent link: https://www.econbiz.de/10003616476
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