We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies … consumers. Hence, there may be too little tracking in equilibrium, even from consumers’ perspective. We evaluate several privacy …

markets. Finally, we study how the intermediary responds to policies designed to enhance transparency or consumer privacy, and …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies … consumers. Hence, there may be too little tracking in equilibrium, even from consumers' perspective. We evaluate several privacy …

markets. Finally, we study how the intermediary responds to policies designed to enhance transparency or consumer privacy, and …