advertising in magazines affects cigarette demand at various margins: the probability of menthol use; smoking participation; the … advertisements for menthol cigarettes on cigarette demand. Unlike previous research on cigarette advertising and demand, we use … to control for individual heterogeneity that influences both advertising exposure and cigarette demand. We exploit quasi …

advertising in magazines affects cigarette demand at various margins: the probability of menthol use; smoking participation; the … advertisements for menthol cigarettes on cigarette demand. Unlike previous research on cigarette advertising and demand, we use … to control for individual heterogeneity that influences both advertising exposure and cigarette demand. We exploit quasi …

elasticity and income elasticity for cigarette demand are obtained. It is noted that price elasticity shows a sizable variation …