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~isPartOf:"The journal of product & brand management"
~person:"Kapferer, Jean-Noël"
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THE SElKATSUSHA AND THE FIGHT...
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Kapferer, Jean-Noël
Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
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The journal of brand management : an international journal
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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