We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

Social commerce represented at least $14 billion dollars in 2015, steadily increasing from previous years. A survey by Statista showed that 65.4% of US users had used a social media platform to make purchase directly through a post in 2017. As the size of social media worldwide continues to...

The new Consumer Rights Directive introduced some changes to the level of consumers' protection online. However, just like with its predecessor the Distance Selling Directive the main focus of the protection that consumers have been granted online rests in providing them with transparent and...