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Marketing research
Kress, George - 1988 - 3. ed
Persistent link: https://www.econbiz.de/10000749575
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Marketing research
Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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Fundamentals of marketing research
Smith, Scott M.; Albaum, Gerald - 2005
The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...
Persistent link: https://www.econbiz.de/10002030705
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Exploring marketing research
Zikmund, William G. - 2003 - 8. ed.
Persistent link: https://www.econbiz.de/10001663421
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003119627
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Exploring marketing research
Zikmund, William G. - 2007 - 9. ed. [internat. student ed.]
Persistent link: https://www.econbiz.de/10013485271