This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].

The concurrent growth of emerging countries stock market and their economies in the last two decades raises question regarding the fundamental linkage between stock price and key macroeconomic variables. This paper makes an attempt to examine the short-run and long-run relationship between stock...