This paper presents a new model of the role and relevance of marketing in small- and medium-sized enterprises (SMEs). The model was developed to explain the apparent mismatch between the need for marketing activities to sustain and grow these companies in a competitive business environment (i.e....

Supported Employment Enterprises (SEEs) are a unique sector of small and medium-sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial enterprises...