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Differentiation strategies in vertical channels: A case study from the market for fresh produce
Hingley, Martin; Sodano, Valeria; Lindgreen, Adam - 2008
Purpose – The purpose of this article is twofold: first, to review the literature in order to assess the opportunities and the possible welfare effects of differentiation strategies in the food market; and second, to analyse the current structure and organisation of the fresh produce market...
Persistent link: https://www.econbiz.de/10009429088
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Relationship development in the UK fresh produce supply chain
Hingley, Martin - 2004
This study constitutes an appraisal of the theory relating to Relationship Marketing (RM) and its application to … the relationship-marketing debate. Specific outcomes are determined with regard to issues of trust and mutuality and the …
Persistent link: https://www.econbiz.de/10009429064
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Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh
Rahman, Mizanur; Rashid, Ahmed T. - 2009
critique from a number of developmental and marketing perspectives. We argue that instead of focusing on untapped low …
Persistent link: https://www.econbiz.de/10009429107
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Die direkte Produkt-Rentabilität und ihre Bedeutung für Hersteller und Handel
Pichler, Stefan - 1989
Persistent link: https://www.econbiz.de/10000815801
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Handels-Marketing und Distributionspolitik : das Konzept des Absatzkanalmanagements
Pepels, Werner - 1995
Persistent link: https://www.econbiz.de/10000546089
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Auf dem Weg zur direkten Produkt-Rentabilität : wichtiger Baustein im Gesamtkonzept des Marketing
Kempcke, Thomas (revision) - 1992
Persistent link: https://www.econbiz.de/10000412477
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Handelsmarketing
Müller-Hagedorn, Lothar - 1993 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000348533
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Handels-Marketing : Entstehung, Aufgabe, Instrumente
Oehme, Wolfgang - 1992 - 2., neubearb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000088284
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Studia commercialia Bratislavensia : vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave : scientific journal of Faculty of Commerce, University of Economics in B...
Ekonomická univerzita v Bratislave / Obchodná fakulta - Warsaw : Versita; Bratislava : Obchodná fakulta …; … - Volume 3, Number 9 (Jan 2010) [?]-
Persistent link: https://www.econbiz.de/10009241861
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Lexikon Handelsmanagement : Controlling, Führung, Marketing
Hudetz, Kai; Kaapke, Andreas - 2009
Persistent link: https://www.econbiz.de/10003803442