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Creative methodologies for understanding a creative industry

Fuller, Ted; Warren, Lorraine; Norman, Sally Jane - 2009

Objectives The production of innovation or novelty in creative interactions is normally represented in research either as normative patterns of behaviour (being creative) or as post-hoc empirical objects (new firms, new products etc.) The structure of creative practices, i.e. what particular...

Persistent link: https://www.econbiz.de/10009429073

Methodological issues arising from research into the emergence of enterprise in the creative industries

Warren, Lorraine; Fuller, Ted - 2009

In the digital economy, the creative industries revolve around dynamic, innovative and often unorthodox collaborations between individuals and organisations. Large, small and micro-businesses often come together for the duration of a project, then disband and form new partnerships for the next...

Persistent link: https://www.econbiz.de/10009429074

The fundamental challenge: human and organisational factors in an ERP implementation

Dawnson, Julie; Owens, Jonathan D - 2007

Organisations encounter obstacles when implementing ERP systems. This paper intends to explore some of the problems that occur throughout the implementation of an ERP system. Using a combination of the work of Markus et al (2001) and Kim et al (2005), a framework is constructed of Human and...

Persistent link: https://www.econbiz.de/10009429111

Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours

Gouin, Stephane; Charles, Erwan; Boude, J.P. - 2006

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

Persistent link: https://www.econbiz.de/10009445573

The art of relationships

Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

Persistent link: https://www.econbiz.de/10009481939

Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?

Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Persistent link: https://www.econbiz.de/10009482110

The link between NPD activities and market volatility : an empirical study

Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008

New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...

Persistent link: https://www.econbiz.de/10009482114

Networks and buyer behaviour at the base of the pyramid (BOP)

Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

Persistent link: https://www.econbiz.de/10009482152

Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

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