This paper explores the idea of the meme as it relates to branding. In evolutionary theory the meme is the cultural equivalent of the gene. Memes are seen as self replicating entities which jump from human host to human host. In a similar way to the gene in the biological world, there is a...

This paper reveals the results of an exploratory analysis about Ethics and CSR courses at Spanish Universities, particularly focusing on Business Schools. The present study focuses on undergraduate and postgraduate studies (including Masters) related to marketing. The aim of this study is to...

Purpose – The purpose of this study is to explore the effects of different types of collegiate education by examining collegiate business students' sentiment toward marketing. Design/methodology/approach – Students attending marketing classes at two universities (a Jesuit university and a...