This paper presents new insights into the growth of small and medium-sized enterprises (SMEs) engaged in vertical inter-firm relationships. It adopts a processual and resource-based perspective and focuses on the experiences of fresh produce businesses which have achieved high rates of growth...

This study constitutes an appraisal of the theory relating to Relationship Marketing (RM) and its application to vertical channel, business-to-business relationships. Specific reference is made to the fresh produce (fruit, vegetables and salads) sector of the agri-food industry. The study...