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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Revolutionizing innovation : users, communities, and open innovation
16
Customer engagement : contemporary issues and challenges
14
Handbook of research on customer engagement
12
Customer engagement marketing
10
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
9
Perspectives on user innovaton
9
Innovating for trust
8
Frameworks of IT prosumption for business development
7
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
7
Involving customers in new service development
6
Kundenintegration & Customer Empowerment
6
Contemporary issues in social media marketing
5
Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
5
Exploring the rise of fandom in contemporary consumer culture
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovating in practice : perspectives and experiences
5
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
5
Strategic market creation : a new perspective on marketing and innovation management
5
An introduction to industrial service design
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
4
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
4
Kundenintegration 2.0
4
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
4
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
4
Mass customization for personalized communication environments : integrating human factors
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Business organizations and collaborative web : practices, strategies and patterns
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Evolution of innovation management : trends in an international context
3
From customer retention to a holistic stakeholder management system : living a vision
3
Gesellschaftliches Lernen und Nachhaltigkeit
3
Handbook of innovation in public services
3
Handbook of innovation indicators and measurement
3
Handbook of research on new product development
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
3
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ECONIS (ZBW)
689
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M&As, CSR, and stakeholders : an integrative framework
Meglio, Olimpia
- In:
Strategic decisions and sustainability choices : …
,
(pp. 25-48)
.
2019
Persistent link: https://www.econbiz.de/10012004682
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2
Experimental methods in media economics research : understanding the human factor in decision-making
Maijanen, Päivi
;
Morreale, Azzurra
- In:
De Gruyter handbook of media economics
,
(pp. 105-111)
.
2024
Persistent link: https://www.econbiz.de/10014538857
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3
The importance of organizational behavior model applications in air transportation industry
Reyhanoğlu, Metin
;
Yılmaz, Harun
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 213-234)
.
2022
Persistent link: https://www.econbiz.de/10013440365
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4
A short history of customer retention : the TRI*M Benchmarking Database as an experience database
O'Gorman, Susanne
- In:
From customer retention to a holistic stakeholder …
,
(pp. 89-98)
.
2008
Persistent link: https://www.econbiz.de/10003641799
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5
How to obtain the Voice of the Customer : experiences with the introduction of an integrated customer retention system in the MAN Commercial Vehicles Group
Reich, Sandra
;
Pirner, Peter
- In:
From customer retention to a holistic stakeholder …
,
(pp. 99-115)
.
2008
Persistent link: https://www.econbiz.de/10003641805
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6
How does customer retention work?
Apergis, Apostolos
- In:
From customer retention to a holistic stakeholder …
,
(pp. 163-174)
.
2008
Persistent link: https://www.econbiz.de/10003641842
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7
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
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8
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
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9
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
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10
Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard
;
Pace, Stefano
- In:
Strategic market creation : a new perspective on …
,
(pp. 313-336)
.
2008
Persistent link: https://www.econbiz.de/10003732371
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