Narrow search
Showing 1 - 4 of 4
Cover Image
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003932483
Cover Image
Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina (contributor) - 2010
Persistent link: https://www.econbiz.de/10003921005
Cover Image
Silent communication : a challenge to established marketing communication practice
Strandvik, Tore; Finne, Åke - 2010
Persistent link: https://www.econbiz.de/10003921036
Cover Image
Making sense of value and value co-creation in service logic
Grönroos, Christian; Voima, Päivi - 2011
Persistent link: https://www.econbiz.de/10009423349