"This book describes research that is closely related and partly based on the Service Dominant Logic (SDL). This subject has an enormous impact on the value of projects made by contractors serving large organizational projects. This book covers the many new faces of value co-creation"--

This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

"Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple...