Blisard, Noel; Blayney, Donald P.; Chandran, Ram; … - Economic Research Service, Department of Agriculture - 1999
Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and … generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco … Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed …