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Advertising
49
Werbung
49
Advertising effects
31
Werbewirkung
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Arzneimittel
28
Pharmaceuticals
28
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25
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Moser, H. R.
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Health marketing quarterly
International journal of advertising : the review of marketing communications
212
Journal of advertising research
211
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
175
Journal of advertising : official publication of the American Academy of Advertising
170
Working paper / National Bureau of Economic Research, Inc.
169
NBER working paper series
154
Journal of marketing communications
152
European Journal of Marketing
143
Discussion paper / Centre for Economic Policy Research
137
Journal of Consumer Marketing
136
NBER Working Paper
133
Finance and Economics Discussion Series
115
Marketing Science
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
International Finance Discussion Papers
88
SpringerLink / Bücher
88
Journal of promotion management : JPM
85
Young Consumers
83
MPRA Paper
81
CEPAL review
78
Working Papers / eSocialSciences
77
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Working Papers in Applied Economic Theory
72
Journal of historical research in marketing
71
European journal of operational research : EJOR
69
IMF Working Papers
69
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
64
Strategic Direction
63
International Marketing Review
60
Europäische Hochschulschriften / 5
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
CESifo working papers
58
Journal of Product & Brand Management
57
Working Paper Series / Federal Reserve Bank of San Francisco
57
International journal of industrial organization
56
Psychology & marketing
56
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ECONIS (ZBW)
49
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1
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
2
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
3
Is
advertising
by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.
;
Musani, Smita I.
;
Wasnik, Pradnya B.
; …
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
Saved in:
4
Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael
;
Guadagno, Marie
;
Champlin, Sara
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
An empirical analysis of consumers' attitudes toward physicians'
advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
7
Direct-to-consumer
advertising
of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
8
Special issue: Direct-to-consumer
advertising
of pharmaceuticals : concepts, issues, and research
2009
Persistent link: https://www.econbiz.de/10003965539
Saved in:
9
Tobacco socialization and anti-tobacco ad efficetiveness among children
Khalbous, Slim
;
Bouslama, Heifa
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10009572297
Saved in:
10
Five decades of promotion techniques in cigarette
advertising
: a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
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