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interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …
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See the article in <I>Mathematics and Computers in Simulation (MATCOM)</I> (2013). Volume 93(c), pages 9-18.<P> Many macroeconomic forecasts and forecast updates like those from IMF and OECD typically involve both a model component, which is replicable, as well as intuition, which is non-replicable....</p></i>
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We propose a new and simple methodology to estimate the loss function associated with experts' forecasts. Under the assumption of conditional normality of the data and the forecast distribution, the asymmetry parameter of the lin-lin and linex loss function can easily be estimated using a linear...
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Many macro-economic forecasts and forecast updates, such as those from the IMF and OECD, typically involve both a model component, which is replicable, as well as intuition (namely, expert knowledge possessed by a forecaster), which is non-replicable. . Learning from previous mistakes can affect...
Persistent link: https://www.econbiz.de/10008862832
Many macro-economic forecasts and forecast updates, such as those from the IMF and OECD, typically involve both a model component, which is replicable, as well as intuition (namely, expert knowledge possessed by a forecaster), which is non-replicable. . Learning from previous mistakes can affect...
Persistent link: https://www.econbiz.de/10008864018
Macroeconomic forecasts are frequently produced, published, discussed and used. The formal evaluation of such forecasts has a long research history. Recently, a new angle to the evaluation of forecasts has been addressed, and in this review we analyse some recent developments from that...
Persistent link: https://www.econbiz.de/10008621804
Macro-economic forecasts typically involve both a model component, which is replicable, as well as intuition, which is non-replicable. Intuition is expert knowledge possessed by a forecaster. If forecast updates are progressive, forecast updates should become more accurate, on average, as the...
Persistent link: https://www.econbiz.de/10008621806