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Advertising
703
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Pelsmacker, Patrick de
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Siegert, Gabriele
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4
Dianoux, Christian
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Rennhak, Carsten
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Richards, Jef I.
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3
Berndt, Ralph
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Terlutter, Ralf
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2
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2
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2
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2
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Agricultural sector modelling and policy information systems : proceedings of the 65th European seminar of the European Association of Agricultural Economists (EAAE) ; March 29 - 31, 2000, Bonn, Germany
8
Nonlinear modeling of economic and financial time-series
8
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Long-run growth and short-run stabilization : essays in memory of Albert Ando
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of econometrics ; Vol. 6B
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
China, Hong Kong and the world economy : studies on globalization ; Festschrift in honour of professor Y. Y. Kueh
5
Constructing and applying objective functions : proceedings of the Fourth International Conference on Econometric Decision Models Constructing and Applying Objective Functions, University of Hagen, held in Haus Nordhelle, August 28 - 31, 2000
5
East European transition and EU enlargement : a quantitative approach ; with 105 tables
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Modelling and evaluating treatment effects in econometrics
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Agriculture in China and OECD countries : past policies and future challenges : [papers from the Workshop on Agricultural Policies in China: Review, Outlook and Challenges held at OECD, Paris in November 1998]
4
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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1
Advertising
tracking
Pai, Seema
;
Siddarth, S.
;
Divakar, Suresh
- In:
The Sage handbook of advertising
,
(pp. 233-246)
.
2007
Persistent link: https://www.econbiz.de/10003570483
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2
The role of retail services in food market equilibrium
Chidmi, Benaissa
;
Lopez, Rigoberto A.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 497-506)
.
2007
Persistent link: https://www.econbiz.de/10003713463
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3
Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus
;
Wittrock, Max
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 73-86)
.
2010
Persistent link: https://www.econbiz.de/10008773260
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4
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv
;
Wolfram, Catherine D.
-
2007
Persistent link: https://www.econbiz.de/10003572094
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5
Empowering Ghana's cereal producers in the marketplace
Dawson, Jonathan
- In:
Building businesses with small producers : successful …
,
(pp. 94-120)
.
2002
Persistent link: https://www.econbiz.de/10001713978
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6
Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies
Gutnik, Sergey
- In:
Digital strategies in a global market : navigating the …
,
(pp. 131-144)
.
2021
Persistent link: https://www.econbiz.de/10013163958
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7
Integration of blockchain with last mile delivery robots toward marketing innovations
Esmaeilian, Behzad
;
Behdad, Sara
- In:
Decentralized Finance : The Impact of Blockchain-Based …
,
(pp. 151-173)
.
2024
Persistent link: https://www.econbiz.de/10014477830
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8
Case 1: resilience and recovery in the tourism industry during COVID-19
Tjiptono, Fandy
;
Khan, Ghazala
;
Soo Yeong Ewe
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 9-22)
.
2024
Persistent link: https://www.econbiz.de/10014528077
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9
Central banking and financial inclusion : some key issues
Rwangombwa, John
- In:
50 years of central banking in Kenya : regional and …
,
(pp. 138-145)
.
2021
Persistent link: https://www.econbiz.de/10012806428
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10
Resource mobilisation and Islamic charity-giving in Indonesia : evidence from low-income
households
Arsyianti, Laily Dwi
;
Kassim, Salina
;
Adewale Abideen …
- In:
Islamic finance, risk-sharing and macroeconomic stability
,
(pp. 193-221)
.
2019
Persistent link: https://www.econbiz.de/10012098478
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