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Advertising strategy : creative tactics from the outside in
Altstiel, Tom; Grow, Jean - 2006
Persistent link: https://www.econbiz.de/10004474953
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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H. - 2007 - internat. ed.
Persistent link: https://www.econbiz.de/10004877207
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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H.; Weigold, Michael - 2008 - 2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161