//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kommunikation
Advertising
42
Werbung
23
Brand name products
18
Marketing
17
United States
13
USA
11
Management
10
History
7
Ökonometrisches Modell
7
Case studies
6
Econometric models
6
Consumer behavior
5
Language
5
Markenartikel
5
Social aspects
5
Verbraucherverhalten
5
Aufsatzsammlung
4
Fallstudiensammlung
4
Marketingmanagement
4
20th century
3
Corporate image
3
Internet advertising
3
Markenpolitik
3
Product management
3
Public relations
3
Trademarks
3
Advertising agencies
2
Advertising campaigns
2
Bewertung
2
Brand loyalty
2
Branding (Marketing)
2
Communication in marketing
2
Corporate culture
2
Corporations
2
Credit
2
Developing countries
2
Economic conditions
2
Finance
2
Geschichte
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Bibliographie
Article in journal
63
Aufsatz in Zeitschrift
63
Aufsatzsammlung
21
Collection of articles of several authors
19
Sammelwerk
19
Graue Literatur
18
Non-commercial literature
18
Aufsatz im Buch
17
Book section
17
Hochschulschrift
17
Konferenzschrift
14
Thesis
12
Arbeitspapier
11
Working Paper
11
Lehrbuch
8
Case study
7
Fallstudie
7
Textbook
6
Dissertation u.a. Prüfungsschriften
5
Bibliografie enthalten
4
Bibliography included
4
Einführung
4
Bibliografie
3
Fallstudiensammlung
3
Guidebook
3
Handbook
3
Handbuch
3
Ratgeber
3
Conference proceedings
2
Wörterbuch
2
Collection of articles written by one author
1
Enzyklopädie
1
Forschungsbericht
1
Nachschlagewerk
1
Reference book
1
Sammlung
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
3
Author
All
Hammond, James
1
Leiss, William
1
McQuarrie, Edward F.
1
Source
All
USB Cologne (EcoSocSci)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James
-
2008
Persistent link: https://www.econbiz.de/10004927350
Saved in:
2
Social communication in
advertising
: consumption in the mediated marketplace
Leiss, William
(
contributor
)
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004856473
Saved in:
3
Go figure! : new directions in
advertising
rhetoric
McQuarrie, Edward F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004894837
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->