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~type_genre:"Bibliography included"
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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
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2007
Persistent link: https://www.econbiz.de/10004875849
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Lovemarks : the future beyond brands
Roberts, Kevin W. S.
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2005
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Persistent link: https://www.econbiz.de/10004846652
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Fashion brands : branding style from Armani to Zara
Tungate, Mark
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2008
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2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
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2006
Persistent link: https://www.econbiz.de/10004474985
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Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
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2005
Persistent link: https://www.econbiz.de/10004861473
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2006
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2nd ed
Persistent link: https://www.econbiz.de/10004863321
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
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2006
Persistent link: https://www.econbiz.de/10004869013
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Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick
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2007
Persistent link: https://www.econbiz.de/10004877579
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Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
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2001
Persistent link: https://www.econbiz.de/10004831296
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The invisible grail : how brands can be used to enage with audiences
Simmons, John
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2006
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