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~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
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2
Gesellschaft für Westfälische Wirtschaftsgeschichte
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
International Institute for Applied Systems Analysis
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Nordic Council of Ministers
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Peter Lang GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
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Advertising Research Foundation
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Conference on Econometric Modelling for Africa <7, 2002, Pretoria>
1
Conference on Panel Data and Labour Market Dynamics <3, 1992, Sandbjerg>
1
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Advances in advertising research
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9
Journal of advertising : official publication of the American Academy of Advertising
9
Lecture notes in economics and mathematical systems : LNEMS
8
Advances in econometrics
7
International symposia in economic theory and econometrics
7
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7
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6
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Advanced texts in econometrics
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
4
Studies in empirical economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in spatial science
3
Advertising and consumer psychology
3
Journal of applied econometrics
3
Premier reference source
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
3
Zeszyty naukowe
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Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
Advanced studies in theoretical and applied econometrics : ASTA
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Advances in international marketing
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An Applied Econometrics Association volume
2
An Elgar reference collection
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Applied Econometrics Association series
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Economic modelling
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Edward Elgar E-Book Archive
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Frontiers of economics and globalization
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Handbooks in economics
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
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2
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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3
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
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4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
5
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
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2006
Persistent link: https://www.econbiz.de/10004474985
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6
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
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7
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2006
-
2nd ed
Persistent link: https://www.econbiz.de/10004863321
Saved in:
8
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
Saved in:
9
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick
-
2007
Persistent link: https://www.econbiz.de/10004877579
Saved in:
10
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
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