Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
5
Advertising
4
Kommunikation
4
Communication
3
Brand management
2
Markenführung
2
Markenpolitik
2
Marketing
2
Public relations
2
Öffentlichkeitsarbeit
2
Advertising planning
1
Communication science
1
Economic history
1
Erzählen
1
Europa
1
Europe
1
Interdisciplinary research
1
Interdisziplinäre Forschung
1
Internet marketing
1
Kommunikationswissenschaft
1
Lebensstil
1
Lifestyle
1
Linguistics
1
Linguistik
1
Marke
1
Marketing management
1
Marketingmanagement
1
Media mix
1
Mediamix-Strategie
1
Narrativ <Grammatik>
1
National culture
1
Nationalkultur
1
Online-Marketing
1
Social Web
1
Social web
1
Stereotyp
1
Werbeplanung
1
Werbestrategie
1
Wirtschaft
1
Wirtschaftsgeschichte
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliographie
Collection of articles of several authors
Konferenzschrift
5
Sammelwerk
5
Aufsatzsammlung
4
Language
All
German
5
English
4
Author
All
Janich, Nina
2
Belliger, Andréa
1
Boenigk, Michael
1
Heinemann, Sabine
1
Hug, Christoph
1
Krieger, David
1
Schmidt, Christopher M.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Springer VS
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Published in...
All
Europäische Kulturen in der Wirtschaftskommunikation
Advances in advertising research
10
Contributions to economic analysis
9
Journal of advertising : official publication of the American Academy of Advertising
9
Lecture notes in economics and mathematical systems : LNEMS
8
Advances in econometrics
7
International symposia in economic theory and econometrics
7
Research
7
International studies in economic modelling
6
A National Bureau of Economic Research conference report
5
Advanced texts in econometrics
4
European Advertising Academy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Studies in empirical economics
4
Advances in finance, accounting, and economics (AFAE) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advances in spatial science
3
Advertising and consumer psychology
3
Journal of applied econometrics
3
Premier reference source
3
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
3
Zeszyty naukowe
3
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
Advanced studies in theoretical and applied econometrics : ASTA
2
Advances in international marketing
2
An Applied Econometrics Association volume
2
An Elgar reference collection
2
Applied Econometrics Association series
2
Economic modelling
2
Edward Elgar E-Book Archive
2
Frontiers of economics and globalization
2
Gabler Research
2
Handbooks in economics
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of econometrics
2
Marketing and consumer psychology series
2
NORD
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012042461
Saved in:
2
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
3
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Boenigk, Michael
(
ed.
);
Krieger, David
(
ed.
); …
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10003280531
Saved in:
4
Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina
(
ed.
)
-
Stereotypen und Wissensrepräsentationen in Marketing …
-
2019
Persistent link: https://www.econbiz.de/10013432118
Saved in:
5
Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von Werbung und Public Relations
Janich, Nina
(
ed.
)
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10009742736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
