//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
134
Werbung
122
Theorie
86
Theory
86
Ökonometrisches Modell
69
Deutschland
37
Germany
37
Marketingmanagement
34
Ökonometrie
33
Marketing
30
Marketing management
29
United States
27
Econometrics
26
USA
26
Econometric model
22
Brand name products
18
Zeitreihenanalyse
16
Time series analysis
14
Management
13
Public relations
12
Regression analysis
12
Regressionsanalyse
12
Werbewirkung
11
Simulation
10
Öffentlichkeitsarbeit
10
Advertising effects
9
Consumer behaviour
9
Kommunikation
9
Konsumentenverhalten
9
Estimation theory
8
Financial market
8
Finanzmarkt
8
Schätztheorie
8
Unternehmen
8
Verbraucherverhalten
8
History
7
Kommunikationspolitik
7
Markenartikel
7
Software
7
Statistical method
7
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Book / Working Paper
231
Journal
1
Type of publication (narrower categories)
All
Bibliographie
Textbook
Article in journal
6,913
Aufsatz in Zeitschrift
6,913
Graue Literatur
2,106
Non-commercial literature
2,106
Working Paper
2,015
Arbeitspapier
1,769
Aufsatz im Buch
937
Book section
937
Hochschulschrift
770
Thesis
535
Collection of articles of several authors
425
Sammelwerk
425
Aufsatzsammlung
280
Konferenzschrift
268
Dissertation u.a. Prüfungsschriften
236
Bibliografie enthalten
181
Bibliography included
181
Lehrbuch
180
Conference proceedings
117
Collection of articles written by one author
77
Sammlung
77
Conference paper
70
Konferenzbeitrag
70
Article
66
Case study
62
Fallstudie
62
Wörterbuch
43
Bibliografie
42
Systematic review
37
Übersichtsarbeit
37
Amtsdruckschrift
36
Government document
36
Ratgeber
35
Reprint
35
Handbook
34
Handbuch
34
Festschrift
31
Guidebook
29
more ...
less ...
Language
All
English
175
German
57
Spanish
1
Author
All
Arens, William F.
8
Bruhn, Manfred
6
Kloss, Ingomar
6
Brooks, Chris
5
Esch, Franz-Rudolf
5
Kroeber-Riel, Werner
5
Mooij, Marieke K. de
5
Hall, Stephen G.
4
Jugenheimer, Donald W.
4
Kelley, Larry D.
4
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Asteriou, Dimitrios
3
Belch, George E.
3
Belch, Michael A.
3
Pflaum, Dieter
3
Schaefer, David H.
3
Weigold, Michael F.
3
Winkelmann, Rainer
3
Arens, Christian
2
Baack, Donald
2
Blakeman, Robyn
2
Boltres-Streeck, Klaus
2
Burnett, John
2
Cameron, Adrian Colin
2
Clow, Kenneth E.
2
Czarnecka, Barbara
2
Dahl, Stephan
2
Eagle, Lynne C.
2
Felton, George
2
Huth, Rupert
2
Kluxen, Bodo
2
Külp, Bernhard
2
Lloyd, Jenny
2
Lo, Andrew W.
2
Moriarty, Sandra E.
2
Motamen-Samadian, Sima
2
Percy, Larry
2
Pindyck, Robert S.
2
Puu, Tönu
2
more ...
less ...
Institution
All
Uni-Taschenbücher GmbH
2
Account Planning Group
1
Advertising Research Foundation
1
Appraisal Institute <Chicago, Ill.>
1
Nomos Verlagsgesellschaft
1
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
1
Springer Fachmedien Wiesbaden
1
Universität Essen
1
more ...
less ...
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Lehrbuch
6
Kohlhammer-Edition Marketing
4
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Modernes Marketing für Studium und Praxis
3
UTB / Betriebswirtschaftslehre
3
WiSo-Lehr- und Handbücher
3
Advances in spatial science
2
The Dryden Press series in marketing
2
A Stata Press publication
1
Advanced studies in theoretical and applied econometrics : ASTA
1
Advanced textbooks in economics
1
Bibliothek der Mediengestaltung
1
Black studies
1
Business & Management/Marketing
1
Böhlau-Studien-Bücher / Grundlagen des Studiums
1
Contributions to economic analysis
1
Economic issues, problems and perspectives
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Heidelberger Fachbücher für Praxis und Studium
1
International series in quantitative marketing : ISQM
1
Kohlhammer Edition Marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
LSE handbooks in economics
1
LSE handbooks in economics series
1
Macmillan education
1
Markentechnik
1
McGraw-Hill higher education
1
McGraw-Hill international editions / economics series
1
McGraw-Hill series in marketing
1
McGraw-Hill-Texte
1
Palgrave texts in econometrics
1
Praktische Lehrbücher
1
Praxisnahes Wirtschaftsstudium
1
Sammlung Poeschel
1
Series in financial economics and quantitative analysis
1
Springer eBook Collection
1
Springer-Gabler / Lehrbuch
1
Statistics : textbooks and monographs
1
Studienbücher zur Kommunikations- und Medienwissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
161
USB Cologne (EcoSocSci)
71
Showing
1
-
10
of
232
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
2
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
3
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
4
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
Saved in:
5
Global brand strategy : unlocking branding potential across countries, cultures & markets
Van Gelder, Sicco
-
2005
Persistent link: https://www.econbiz.de/10004861473
Saved in:
6
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10004863321
Saved in:
7
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
Saved in:
8
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Martin, Dick
-
2007
Persistent link: https://www.econbiz.de/10004877579
Saved in:
9
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
Saved in:
10
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->