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International marketing ; Vol. 2
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Theoretical and empirical perspectives in critical marketing studies
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Qualitative marketing research : approaches, techniques and analysis
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ECONIS (ZBW)
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Structural econometric models of strategic behavior : structural analysis of auction data
Laffont, Jean-Jacques
;
Vuong, Quang H.
-
2010
Persistent link: https://www.econbiz.de/10003889238
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2
Advances in econometric theory : the selected works of Halbert White
White, Halbert
-
1998
Persistent link: https://www.econbiz.de/10013552272
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3
Intra-industry trade
Lloyd, Peter J.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10013388451
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4
Impulsive and self-conscious : adolescents' vulnerability to
advertising
and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
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2009
Persistent link: https://www.econbiz.de/10003785644
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5
Decoding competitive propositions : a semiotic alternative to traditional
advertising
research
Harvey, Michael G.
;
Evans, Malcolm
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2009
Persistent link: https://www.econbiz.de/10003793854
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6
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
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2009
Persistent link: https://www.econbiz.de/10003793919
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7
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
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2009
Persistent link: https://www.econbiz.de/10003785587
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8
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
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2009
Persistent link: https://www.econbiz.de/10003832359
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9
Critical theory and
advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
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10
Advertising
, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
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2009
Persistent link: https://www.econbiz.de/10003832501
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