Tinsley, Catherine H.; Dillon, Robin L.; Cronin, Matthew A. - In: Management Science 58 (2012) 9, pp. 1596-1613
In the aftermath of many natural and man-made disasters, people often wonder why those affected were underprepared …, by chance, do not. We demonstrate that when near misses are interpreted as disasters that <i>did not occur</i>, people … as disasters that <i>almost happened</i>, this will counter the basic "near-miss" effect and encourage more mitigation …