is increasing interest to understand the process of how value is co-created through interaction in business relationships …-depth case studies (business relationships) drawn from the UK organic food sector. Theoretically, the investigation is grounded … development of business plans; co-evaluating processes and staff; and internships. The collaboration led to co-creation of …

Both business and consumer markets of food and drink are increasingly changing, concomitant with changing consumer … for the way firms in the food and drink industry conduct their business. Nevertheless, unlike large firms, small suppliers …