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Purpose: To investigate the choice and experience attributes of core Southern UK customers/consumers concerning the buying and eating of biscuits – sweet (cookie) and savoury (cracker) - of a high premium, luxury or indulgent nature and the possible opportunity for organic or other more...
Persistent link: https://www.econbiz.de/10009429695
Everyday life is increasingly made up of ethical messages and decisions mediated by the brands in our lives. Based on extensive empirical research on the brands Starbucks and MTV, this article examines some of the ways these two brands format corporate social responsibility (CSR). Drawing on...
Persistent link: https://www.econbiz.de/10009429727
- relationships with stakeholders. It is also connected to communication activities and feedback mechanisms. This chapter will …
Persistent link: https://www.econbiz.de/10009429744
This research explores the adoption of the Web throughout the buying process within high-value, high-involvement product categories (the car sector). Diffusion of innovations (Rogers, 1983) and innovation resistance Ram and Sheth (1989) theories are utilised and found to be useful. The research...
Persistent link: https://www.econbiz.de/10009429746
Consumers behaving badly online as a form of deviation perhaps epitomises producers' greatest concerns (see Experian's White Paper Report, 2001). An apparent transfer of control and power in online environments from producers to consumers could provide an answer to whether or not the World Wide...
Persistent link: https://www.econbiz.de/10009429747
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429755
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429756
Television formats have become a major export industry for Britain and the United States (who together account for nearly two thirds of all format hours broadcast annually worldwide). Yet, there is no such thing as a television format right under copyright law. Any producer is free to develop...
Persistent link: https://www.econbiz.de/10009429767
This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...
Persistent link: https://www.econbiz.de/10009429768
Commercially successful ideas in the creative world are often imitated or adapted. Television formats, in particular, are routinely copied. From early radio formats to game shows and reality programme formats of today, producers have accused others of “stealing”. Although formats constitute...
Persistent link: https://www.econbiz.de/10009429769