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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019
Persistent link: https://www.econbiz.de/10012025135
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela - In: Economics, management and financial markets 9 (2014) 4, pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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Entrepreneurs' views on corporate social responsibility communication in SMEs : insights from Germany
Simon, Jelena; Ettl, Kerstin - In: International journal of entrepreneurship and … 23 (2019) 4, pp. 425-445
Persistent link: https://www.econbiz.de/10012104844
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Public relation based model of integrated marketing communications
Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186
-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …
Persistent link: https://www.econbiz.de/10011613911
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Communication games with optional verification
Schopohl, Simon - 2016
We consider a Sender-Receiver game in which the Sender can choose between sending a cheap-talk message, which is costless, but also not verified and a costly verified message. While the Sender knows the true state of the world, the Receiver does not have this information, but has to choose an...
Persistent link: https://www.econbiz.de/10011576182
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Communication and PR in crisis situations
Paicu, Claudia Elena; Frâncu, Laurenţiu Gabriel - In: Theoretical and applied economics : GAER review 23 (2016) 3, pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
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The managerial communication conundrum : exploring the effect of level and function in a corporate public sector organisation
Chakravartula, Chandra M.; Sengupta, Partha P. - In: International journal of Indian culture and business … 9 (2014) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011282815
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The idea of investor relations in the modern economy: a communication approach
Gackowski, Tomasz - In: Economic research 30 (2017) 1,1, pp. 1-13
Persistent link: https://www.econbiz.de/10012222193
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The never-ending story : discursive legitimation in social media dialogue
Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650
Persistent link: https://www.econbiz.de/10012010333
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Subordinate-superior upward communication : power, politics, and political skill
Kumar, Kunal Kamal; Mishra, Sushanta Kumar - In: Human resource management 56 (2017) 6, pp. 1015-1037
Persistent link: https://www.econbiz.de/10011793457