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Perceived environmental uncertainty's effect on commitment in business-to-business channels
Harrison, Jennifer L; Kelly, Stephen J - 2010
primary theoretical implications are that commitment in business-to-business channels is evidently affected by PEU, suggesting …
Persistent link: https://www.econbiz.de/10009475209
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Measuring attitudinal commitment in business-to-business channels
Kelly, Stephen J - 2004
- and three-component models of commitment are examined within a business-to-business context. The results indicate that the …
Persistent link: https://www.econbiz.de/10009475212