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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Introductory Chapters"
~person:"Brakus, J. Joško"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Introductory Chapters
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Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
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