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~isPartOf:"Journal of marketing communications"
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Communication
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Journal of marketing communications
SpringerLink / Bücher
171
Games and economic behavior
129
Journal of economic behavior & organization : JEBO
91
Journal of economic theory
88
Corporate communications : an international journal
87
International journal of business communication : IJBC ; a publication of the Association of Business Communication
69
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64
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61
Corporate Communications: An International Journal
56
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The impact of technology on the Arab
communication
style and culture : implications for marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
2
Guest editorial : Communicating corporate social responsibility
Podnar, Klement
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 75-81
Persistent link: https://www.econbiz.de/10003767492
Saved in:
3
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
4
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
5
Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias
;
Tropp, Jörg
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
Saved in:
6
The value of ambient
communication
from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
7
An ecological definition of ambient
communication
: a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Saved in:
8
Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10009774221
Saved in:
9
Corporate branding : where are we? ; a systematic
communication
-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
10
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
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