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industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading …
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We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the...
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illustrate the theory and issues to finally present a big picture of innovative and successful ICT usage in the tourism sector …: Hospitality; Intermediaries; Destinations; Transportation; IT-Systems in Tourism; and Mobile Systems and Services. With …
Persistent link: https://www.econbiz.de/10009429809
Information Communication Technologies (ICTs) have revolutionised the entire business world. The airline industry in … of ICTs and have a long history of technological innovation, in comparison to many other travel and tourism businesses … being gradually used for communicating with partners and to support business-to-business (B2B) relationships. The effort …
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