industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading …

secondary aim was to understand whether the prevailing business state of crisis or growth affected the attitudes and behaviours … business states of crisis and growth can have a positive impact on some people and encourage them to adopt performance …

gain competitive advantage. This report investigates the practice of database marketing among different travel and tourism … retention and business acquisition is also investigated. In order to ensure true customer relationship building it is vital for … personalised service. Business acquisition through customer retention is likely to be a key strategy in future through the use of …

any respect for geographic or organisational boundaries and companies will have to forge new business models, involving …

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We …