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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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The key antecedents of entrepreneurial behaviour and its significance for international marketing: A study of university students in Croatia, Iceland, Turkey and the United Kingdom
Julian, Craig C - 2010
This paper focuses on the personal traits of locus of control and innovation and examines their impact on business … when measured by the decision to build a business from scratch. A major contribution of this study is that it validates the …
Persistent link: https://www.econbiz.de/10009475302
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Red Lion Hotel Corporation
Shao, Yin-Chia - 2011
nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact …
Persistent link: https://www.econbiz.de/10009463240
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INTERDEPENDENCES BETWEEN THE PUBLIC ADMINISTRATION AND PRIVATE BUSINESS ENVIRONMENT IN THE CONTEXT OF ECONOMIC CRISIS
Adriana, Grigorescu; Elena, Balalia Alina - In: Annals of Faculty of Economics 1 (2009) 1, pp. 325-331
strategies in order to generate better results. At this moment we have three main actors: Private Business Environment (PBE …
Persistent link: https://www.econbiz.de/10008511870
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Japan’s Foreign Direct Investment Experiences in India: Lessons Learnt from Firm Level Surveys
Choudhury, Srabani Roy - eSocialSciences - 2010
explains the methodology followed. Second, the firm’s entry strategy is discussed to highlight how the Japanese view business …
Persistent link: https://www.econbiz.de/10008512429
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Universities as Research Partners
Hall, Browyn H.; Link, Albert N.; Scott, John T. - Institute of Business and Economic Research (IBER), … - 2000
Persistent link: https://www.econbiz.de/10010677875
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The Needs of Business Strategies Research in Postindustrial Business Era
Zagorsek, Branislav - Volkswirtschaftliche Fakultät, … - 2010
The purpose of this article is to find out if there is a necessity of doing research in business strategies due to … differences between businesses in industrial and postindustrial era. Business strategies are a key factor of success. Only a …
Persistent link: https://www.econbiz.de/10011259996