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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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Business sustainability and undergraduate management education in Australia
Fisher, Josie; Bonn, Ingrid - 2009
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
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Universities as Research Partners
Hall, Browyn H.; Link, Albert N.; Scott, John T. - Institute of Business and Economic Research (IBER), … - 2000
Persistent link: https://www.econbiz.de/10010677875
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A SOCIAL SECURITY SYSTEM’S SUSTAINABILITY PERSPECTIVE ON THE SYNCHRONIZATION OF TEACHINGLEARNING MECHANISMS AT TERTIARY LEVEL OF EDUCATION
OPREAN, VICTOR-BOGDAN - In: Anale. Seria Stiinte Economice. Timisoara XVIII/Supplement (2012) November, pp. 49-56
Our main objective is to determine as a primary hypothesis, whether Romanian education is circumscribed to international tendencies in general, and European trends in particular. Education was considered mainly in terms of the types of knowledge which have to be transferred, and subsidiary seen...
Persistent link: https://www.econbiz.de/10010815386
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Phantom Trips
Millard-Ball, Adam - Institute for Transportation Studies (ITS), University … - 2014
Persistent link: https://www.econbiz.de/10011170152
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Trip Generation for Smart Growth Projects
Schneider, Robert J.; Handy, Susan L.; Shafizadeh, Kevan - Institute for Transportation Studies (ITS), University … - 2014
Persistent link: https://www.econbiz.de/10011170154
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Entrepreneurship Training, Risk Aversion and Other Personality Traits: Evidence from a Random Experiment
Fairlie, Robert - Economics Department, University of California-Santa … - 2014
A growing literature examines the relationship between personality traits and entrepreneurship, but no previous studies explore whether personality or psychological traits predispose individuals to benefit more from entrepreneurship training. To address selection issues, we use novel data from...
Persistent link: https://www.econbiz.de/10010891746